> About Write Angle

Write Angle, a full-service exhibition tour agency, was formed in Melbourne in 1992 and has affiliates in the UK, USA and New Zealand. We have a proven track record touring national and international multi-media exhibitions with links to popular culture, and have been particularly successful in increasing museum attendance and attracting a new, younger audience to major museums and venues in Australia and New Zealand.

Write Angle's strong strategic relationships with venues, service providers, artists and performers, and our ability to enrol compatible stakeholders, garner major media and public support allow us to uniquely enhance every exhibition. Our services draw from a broad base of skill resources allowing Write Angle to create the ideal team, with the right mix of personnel, expertise, services and resources to maximise the impact of each exhibition.

Services include:

• Venue sourcing and liaison
• Full project management (budgets, logistics, shipping, installation, customs clearance)
• Copywriting (panel text, promotional material, advertising, media releases, sponsorship proposals)
• Design (exhibition format, layout and styling) Media management (from sourcing additional media to augment the exhibition to performing on-air interviews)
• Merchandising (Sourcing appropriate merchandise locally or internationally, which will 'value add' to the exhibition - posters, t-shirts, CDs, badges, postcards, etc)
• Event co-ordination (creating support events relating to the primary exhibition, i.e. live music performances, design competitions, media launches…)

Exhibitions

• Off the Wall: The Fine Art of Rock 2001- present
• ReggaeXplosion 2001 -2002
• The Velvet Years Exhibition 2000
• Punkulture 1997 and 2000
• Kozik Exhibition for Big Day Out 1996 · Bob Marley Exhibition 1994 - 1996
• Jimi Hendrix Exhibition 1992

Previous Tour Venues include:

• Victorian Arts Centre
• Melbourne Museum
• Australian Museum Sydney
• Australian Centre for Photography, Sydney
• POD Gallery, Sydney
• ScreenSound, Canberra
• State Library, Adelaide
• Lion Art Centre, Adelaide
• Queensland Arts Centre - Performing Arts Trust
• Te Papa Tongarewa - NZ National Museum, NZ
• Auckland Museum, NZ
• Gisborne Museum, NZ
• Otago Museum, NZ
• Canterbury Museum NZ

Exhibition providers:

• Rock and Roll Hall of Fame & Museum, USA
• Artrock, USA
• Frank Kozik, USA
• Exhibit A, UK
• ExhibitZ, UK
• Proud Galleries, UK
• Beyond the Pale, Australia
• Edifice Complex Australia

Transport and Logistics

• Anglo Pacific
• OSS Worldwide
• Woollahra Art Removals & Storage, Australia
• Van Lines NZ
• Exhibition Services NZ
• Showfreight International
• John Kuzma - exhibition design
• SAS Art - panel design and printing
• D & L Frames

Merchandise suppliers include:

• ExhibitA, London
• ExhibitZ, London
• Artrock, USA
  
• Top Heavy - t-shirts, caps, etc
• Beyond the Pale Artists' Agency - posters, prints, fridge magnets, imported postcards
• Poly Printers - postcard sets, posters, invites
• Holmes Printers - postcard sets, posters, catalogues.
• Bliss Badges & Posters · Pan Macmillan · Tower Books
• Universal Music
• Shock Records · Reed Publishing (Virgin)
• Penguin Books
• Winterland USA (t-shirt use clearance)

Exhibition sponsors include:

• British Council
• Polygram Records
• Universal Music
• Channel 10 TV
• Fox FM Radio, Melbourne
• RRR Radio, Melbourne
• 3PBS Radio Melbourne
• JJJ National Radio, Australia
• Sunshine Radio, NSW
• Ericcson
• Wellington City Council, NZ
• Yalumba Wines
• XXXX (Four X Beer)

Event Co-ordination

Write Angle organises cross-promotions, to maximize each exhibition tour. Some examples include:

• Off the Wall - arranged artist talks, poster design competitions and live music for the venues.
• ReggaeXplosion - organised international artists' Mad Professor and Lee Scratch Perry concert tours to coincide with the ReggaeXplosion exhibition tour of Australia and New Zealand) and organised local bands for reggae concerts at Melbourne Museum and Canterbury Museum,
• NZ. Punkulture - the production of a TV advert for Punkulture at Te Papa (NZ National Museum) by media students at Wellington High School, with funding from Ericcson.
• The Velvet Years - bands for concerts at the venues.
• Bob Marley Exhibition - concerts, competitions.
• Jimi Hendrix Exhibition - screening of Hendrix films at cinemas with joint ticketing for the exhibition and tribute band concerts.